Donor data strategy
“The goal is to turn data into information and information into insight”
- Carly Fiorina, Former executive, president, and chair of Hewlett-packard Co.
In the past decade we’ve seen data become the most valuable resource in the world, yet charities have not assigned nearly the same value to donor data.
In fundraising the motivation behind giving and interacting is altruistic. By understanding your donors’ motivations for giving you can build a meaningful and mutually beneficial relationship, and the more information we have about our donors, the stronger the relationship.
Our process explores your current donor database and donor data uses and helps you develop sustainable and integrated donor data processes based on our 4-pillar Donor Data Strategy.
4-Pillar donor data strategy
Donor data within a donor database allows us to build meaningful relationships at scale.
Collect
The purpose of donor data Collection is to understand our donors’ motivations and obtain the information required to build meaningful relationships
Organize
The Organization of data ensures data is being structured in a logical and scalable way so you can easily find information.
Audit
Auditing data is ensuring maintenance, ownership, accuracy and consistency of data over its life-cycle. If you don’t trust your donor data, you are not going to use it.
Utilize
Utilizing data is the application of information to build insightful and meaningful relationships.
